10) Credibility enhancement
A business without a phone number or a physical address can seem shady. It’s slowly becoming accepted that a business must also have a website and an email address. And owning a professional website also become a must to increase the credibility of a company.
9) 24/7 Exposure
Your professional website works for you 24-7 with no labor costs. It markets your business for you while you sleep. You should know how expensive every single year if you hire a 24 hour staff to answer the phone. Leaving a contact form on your site, allows potential customers to reach you at their convenience, and for you to get back to them at yours too.
8) Potential clients online, any time, any where on any device.
Few years ago, customers looking for your product or service would have to look you up on the Yellow Pages. Today, potential business will be lost to other companies with detailed and easy to use websites, with a pleasant, eye catching design.
7) More cost effective on marketing and social media
Imagine free advertising that can reach globally? In today’s online market, it’s entirely possible, starting with a homepage website, which can be expanded to social media sites.
6) Statistics of client visiting your website for marketing planning
Using analytical tools, you can find out exactly how many visitors come through, how long they spend on your website, and which pages they are reading. The same cannot be said for print and tv spots. And all these statistics could be used for business analysis for further marketing planning.
5) Increases the geographic range of your business.
If you are a small business, you can only rely on walk-in and referrals for your business. By leveraging the Internet, potential customers not within your immediate geographic area can also find your business. By utilizing online quoting and potential shops, you can expand your business as far as you choose. Through visiting and sharing your website, people in different locations can also be your potential clients.
4) Cheaper to change company information and marketing material
You know how costly it can be to have to change product information or prices on all your catalogs, brochures, and marketing material. But it’s much cheaper, easier, and faster to change all this information online.
3) Online customer service
How many times do you hear the same questions over and over from different customers? As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) online, you can reduce customer service costs and save yourself time and money. At the same time, you can provide more information than cannot be covered on a business card or flyer.
2) Conveniences your customer
Your customers can peruse your website at their own leisure. There’s no pressure to buy nor do they have to drive over to your place of business to find out about your offering.
1) Easier to remember
The web address or URL (universal resource locator) of your website is most likely going to be easier to remember than the physical address of your business or your office phone number. Nowadays, googling a website has become a practice, which means your potential customers can always find you.
What tools would be helpful for building a professional website?
WordPress could be a good option, you can check out for more details here.